As a new music artist, you've probably already wondered where to upload your tracks, and Spotify has become one of those platforms. At least because Spotify is the largest music streaming platform with over 350 million users and 70 million songs. Really huge numbers. And for such a large audience of listeners, you can become both an idol and a favorite, or get lost among the little unknown musicians. But don't be alarmed. Spotify, like any other application with its own algorithms and statistics, has an approach. More on this.
After uploading a song, statistics for it and your subsequent compositions become available to you. The statistics are calculated for the last 28 days and include the number of plays, likes, subscriptions and Spotify monthly listeners. Everything except the last one seems trivial and straightforward. So what exactly are Spotify monthly listeners? In fact, this is every unique user who listened to your songs. That is, no matter how many times one listener plays the composition, in this category it is counted once. Thus, you can see your audience of active listeners and, by comparing these statistics with auditions per month, reveal the loyalty of your fans. You can also understand how much they like your compositions and how many times they are ready to listen to them. Therefore, do not discount or ignore statistics on listeners per month, because it is an important indicator of your popularity.
It is also important that Spotify needs these metrics to analyze your popularity and to decide whether you should be promoted to the top or not. After all, with the growth of listeners, but the same number of listeners, the Spotify algorithms will find you a good, but very local artist, whom there is little point in supporting and from whom Spotify will not bear any benefit. But when both indicators (listening and monthly listeners) grow, then the algorithms will move you up to the top, add to playlists with the best songs and recommend to users. Accordingly, the chance to become popular will be very high. Therefore, to build a competent promotion, both of these factors must be taken into account.
Summing up, it is important for a young musician not only to write popular music, but also to study and understand well the algorithms for promoting oneself in the musical field. With this knowledge, you can already build your promotion and musical career. In this case, you already know a little more about Spotify's algorithms and statistics, analyzing your audience and making plans to further develop and promote yourself on this platform.
