You’ve had a great idea for a new business, registered a domain name, and built an amazing new website. Now, the next step to take involves making sure that it’s easy for search engines such as Google to find your site and rank it highly. SEO is a lengthy process, and it’s rare to see immediate results. However, the first SEO steps that you take after launching a new website can have a massive impact on how it ranks in search results. Getting things right at the beginning can save you countless hours of work in the future. We’ve put together a checklist of key first SEO steps to take.
#1. Get Professional Help:
First of all, if you know little about SEO and aren’t sure how to rank your website, enlisting professional help can save you tons of money and time further down the line. Many new business owners feel that taking the DIY route is a good idea to save them money, but this will only work if you have strong SEO skills that you’re confident with. If not, it’s a wise idea to invest in the help of an agency such as Snap Agency offering Minneapolis-based SEO services. They will be able to make sure that your site is on the right track for high rankings from the get-go.#2. Structure Your Site for Target Keywords:
The way that your website is structured will have a large impact on its search ranking. In order to ensure that you’re ranking effectively for your target keywords, you will need to structure your website so that each page is designed to target its own set of highly relevant keywords. For example, imagine that you are launching an e-commerce website selling ladies’ fashion. You’re selling a variety of items including dresses, blouses, and shoes. You’ll need to ensure that each category ranks for its target keywords and attracts searchers who are looking for specific types of fashion items.#3. Make Sure You’re Mobile-Friendly:
When it comes to SEO in 2019, failing to have a responsive, mobile-friendly web design is criminal. With more users than ever before now using devices like smartphones and tablets to browse the web, making sure that your website appears just as well as it would on a computer screen, and is easy to use on a mobile device, is key for both user engagement and SEO. Simply put, if your site isn’t mobile-friendly, Google will know, and they won’t rank it.#4. Include Great Content:
Last but not least, don’t just focus on your site’s design and targeted keywords. Today, Google is also looking for sites that provide real value to users – the more value you can provide, the more Google will favor your site. It’s a great idea to include a business blog as part of your website. Regular, relevant posts will keep your visitors coming back to learn more and, in addition, you’ll create more pages which can be ranked in search results.
If you found these tips helpful, we’d love to hear from you in the comments!