Most of us understand that Brand loyalty is a bit silly. Why choose to routinely give your hard earned money to one multinational company while running down another that makes a broadly similar product?
We know it doesn’t really matter if one company sells more soft drinks than another. It’s why no one at a bar has ever been asked, “we’ve only got Pepsi, is that ok?” and replied, “no, I’m afraid I’ll be taking my business elsewhere. It’s rum and Coca Cola or nothing for me.” Still, millions of advertising dollars are spent every year on manufacturing that loyalty and its easy to get suckered in sometimes.
Similarly, while we understand deep down that it doesn’t matter which gaggle of overpaid ball chasers scores the most goals, it doesn’t stop us investing and feeling despondent when our team doesn’t win.
For all its flaws, WWE’s decades of brand building and approximation of sport inspires rabid loyalty and devotion from a certain section of the fanbase. For these fans WWE IS professional wrestling. They picked a side in this new wrestling war long before it even began. But why fight when we can have it all?
All we are saying is give peace(and AEW) a chance.