FairPrice Group and food delivery start-up WhyQ have launched a new food delivery platform that will enable food and beverage (F&B) operators to have their food delivered islandwide without being charged a commission.
Launched yesterday, Marketplace@WhyQ is part of the current WhyQ application platform.
Unlike most delivery platforms, it will charge its operators no commission or start-up fees. To offset payment gateway and server costs, the platform will include a 6 per cent markup on food prices to be borne by customers.
Eateries here have had to rely on deliveries and takeaway orders due to the circuit breaker restrictions, while coping with steep commission fees from established food delivery platforms.
FairPrice Group chief executive officer Seah Kian Peng said in a press release on Thursday: "We are glad to announce this partnership with WhyQ, where FairPrice Group acts as an enabler for local food businesses that wish to ride the digital wave and adopt digital solutions to access new revenue streams."
About 100 F&B operators ranging from hawkers to restaurants have registered to be on the platform. These include hawker stall Beng Who Cooks, F&B chain Crave Nasi Lemak, South Korean eatery Dosirak and restaurant Pang's Hakka Delicacies.
Eateries that have signed up to be listed on Marketplace@WhyQ can either tap WhyQ's third-party delivery services or opt for self-delivery. Any delivery charges will be borne by the customer.
Mr Varun Saraf, co-founder of WhyQ, said the platform aims to encourage many F&B players to operate delivery-enabled virtual stores.
"Marketplace@WhyQ is a community platform that enables all food vendors to digitise their offerings with no commission fees, no onboarding charges and a transparent, distance-based delivery fee," he said. "It empowers vendors and gives them ownership over discounts and pricing to customers."
F&B operators said they are glad to have the option of a more affordable delivery platform.
About this number of food and beverage operators ranging from hawkers to restaurants have registered to be on the new platform.
Mr Jason Chua Rong Yang, 28, co-owner of Beng Who Cooks, which is located at Hong Lim Market and Food Centre, said he decided to sign up with the platform since it does not take any allowance or commission from vendors.
"As hawkers, our profit margins may be relatively small compared with other F&B operators. Based on our experience, other platforms may charge a fee of up to 34 per cent, which may eat into our already-thin margins."
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