Google rolls out organic ‘Popular Products’ listings in mobile search results | The listing are powered by product schema and retailer feeds submitted to Google Merchant Center. The post Google rolls out organic ‘Popular P

Google rolls out organic  ‘Popular Products’ listings in mobile search results

Google rolls out organic ‘Popular Products’ listings in mobile search results

Google rolls out organic ‘Popular Products’ listings in mobile search results

Google rolls out organic ‘Popular Products’ listings in mobile search results

Google rolls out organic ‘Popular Products’ listings in mobile search results

Google rolls out organic ‘Popular Products’ listings in mobile search results
Google rolls out organic ‘Popular Products’ listings in mobile search results
  • By: searchengineland.com
  • Views 0
0
Shared

Several years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as they’re now called, have accounted for an increasing share of retail search budgets ever since. More recently, however, Google has been augmenting organic search results with product listings. It’s in a product search battle with Amazon, after all. On Thursday, the company announced the official rollout of “Popular Products” for apparel, shoe and similar searches in mobile results.

Organic product listings. Google has been experimenting with ways to surface product listings in organic search results, including Popular Products, which has been spotted for several months now. The section is powered by those organic feeds. Google says it identifies popular products from merchants to show them in a single spot, allowing users to filter by style, department and size type. The listings link to the retailers’ websites.

Popular Products is now live in Google mobile search results.

Why we care. This is part of a broader effort by Google to enhance product search experiences as it faces increasing competition from Amazon and other marketplaces as well as social platforms. Earlier this week, Google announced it has acquired Pointy, a hardware solution for capturing product and inventory data from small local merchants that can then be used in search results (and ads).

In the past few years, Google has also prompted retailers to adopt product schema markup on their sites by adding support for it in Search and Image search results. Then last spring, Google opened up Merchant Center to all retailers, regardless if they were running Shopping campaigns. Any retailer can submit their feed in real-time to Google to make their products eligible in search results.

Ad revenue was certainly at the heart of the shift to paid product listings, but prior to the move, product search on Google was often a terrible user experience with search listings often not matching what was on the landing page, from availability to pricing to even the very product. The move to a paid solution imposed quality standards that forced merchants to clean up their product data and provide it to Google in a structured manner in the form of product feeds through Google Merchant Center.

The post Google rolls out organic ‘Popular Products’ listings in mobile search results appeared first on Search Engine Land.

ADVERTISING
ADVERTISING WEBSITES - VISITORS

Easy Branches Worldwide Network provide the possibility and allows You to contribute Your Guest Post on different websites and languages, pointed to any City or Country

Place Guest Post
Banner advertising on easybranches network boatshowchina expolifestyle.com
Yachting - The Crossover Yacht SX88 See her in Palm Beach International Boat Show
Best Suites at the Top Hotels of Amsterdam in the Netherlands
We offer a unique selection of collectibles Artifacts, Sculptures, Jewels and Paintings from World-Wide Artists to sell Global
Luxury Super Yacht for Charter in Phuket for a Day You Never more will Forget
China (Shanghai) International Boat Show (CIBS) is the longest running and most comprehensive annual boating event in China, its 25th version will be held on March 31th-April 2nd, 2020
Asia Recreational Water Sports Expo 2020 (ARWSE 2020)
Asia-Pacific Boating and China Boating magazines
SEA Yachting is one of Southeast Asia’s leading leisure marine publications. SEA Yachting strives to keep people in the leisure marine industry throughout Southeast Asia up-to-date on technology, events, products and processes that have an impact on their
Agency Sign-up Fill in the form and our consultants will contact you as soon as possible in order to give you all the information you need to sale, rent Your real estate, property
immediate for delivery new exclusive hypercars, megacars and super sportcars so as luxury classic sports cars for sale and purchasing
Top of the Gulf Regatta 1st May - 6th May 2020