SEO
Search Engine Optimization
Initial Consultation & Keywords
As the initial step of SEO, one of our analysts will review your website and identify which areas need optimization to make the site search engine friendly. Oftentimes, sites may have duplicate content, session ID numbers, flash content, dynamic content and other such problems which prevent webpages from being indexed. In addition, we will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry.
Content Writing
Submit Express employs professional copywriters to create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.
Website Optimization
Our optimization engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.
Link Development
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:
• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
We may also offer the following services on a case-by-case basis:
• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings
Submission
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually “hand submit” your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.
Reporting
We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
The ultimate guide to meta name=”robots”
The meta tags for robots you can have on your pages have been around for quite a while. Search engines have slowly been adding features to it. This page lists an overview of all the different values you can have in your tag. First, the official syntax:
<meta name="robots" value=" ">
The different robots meta tag values
An explanation of all the different values you can use in the robots meta tags:
- index
- Allow search engines robots to index the page, you don’t have to add this to your pages, as it’s the default.
- noindex
- Disallow search engines from showing this page in their results.
- none
- This is a shortcut for noindex,nofollow, or basically saying to search engines: don’t do anything with this page at all.
- follow
- Tells the search engines robots to follow the links on the page, whether it can index it or not.
- nofollow
- Tells the search engines robots to not follow any links on the page at all.
- noarchive
- Prevents the search engines from showing a cached copy of this page.
- nocache
- Same as noarchive, but only used by MSN/Live.
- nosnippet
- Prevents the search engines from showing a snippet of this page in the search results and prevents them from caching the page.
- noodp
- Blocks search engines from using the description for this page in DMOZ (aka ODP) as the snippet for your page in the search results.
- noydir
- Blocks Yahoo! from using the description for this page in the Yahoo! directory as the snippet for your page in the search results. No other search engines use the Yahoo! directory for this purpose, so they don’t support the tag.
The resources from the search engines
The search engines themselves have pages about this subject as well:
- Google did a blogpost on the Google Webmaster Central Blog
- Live has a site owner help page for it
- You can search Yahoo!’s Webmaster resources
- Ask.com has some info about it in it’s Webmaster resource page
And of course there’s always the official robots.txt pages and Danny Sullivan’s big robots meta write up.
Which search engine supports which robots meta tag values?
This table shows which search engines supports which values:
| Robots value | Yahoo! | MSN / Live | Ask | |
|---|---|---|---|---|
| index | Yes | Yes | Yes | Yes |
| noindex | Yes | Yes | Yes | Yes |
| none | Yes | Doubt | Doubt | Yes |
| follow | Yes | Doubt | Doubt | Yes |
| nofollow | Yes | Yes | Yes | Yes |
| noarchive | Yes | Yes | Yes | Yes |
| nosnippet | Yes | No | No | No |
| noodp | Yes | Yes | Yes | No |
| noydir | No use | Yes | No use | No use |
You can block all robots at once by the markup above, or just block one robot by specifying it specifically:
- GOOGLEBOT
- Yahoo!
- SLURP
- MSN / Live
- MSNBOT
- Ask
- TEOMA
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